Ecosystem Webinar

Navigating Market Access for Small Businesses

Unlock growth with market readiness
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Navigating Market Access for Small Businesses

The marketplace is ripe with opportunity, but unlocking this is more than just finding the right clients for your product or service. Join us for this key webinar that will shine a light on the essentials of how to align with the market opportunity and prepare your business for growth. 

Event Details

Start: May 8, 2024 1:00 pm

End: May 8, 2024 2:00 pm

Event: Navigating Market Access for Small Businesses

Navigating Market Access for Small Businesses

In today’s competitive business landscape, market access is key for any growing business, but expanding the customer base to service larger clients comes with its own challenges. Similarly, corporates and multinationals require a pipeline of reliable suppliers, which can be hard to fulfill. How do we bridge that gap? With the correct strategy to build solid trade relations and partnerships, market access can transform small business, communities and the local economy.

In the interactive webinar you will:

  • RUnderstand what makes a business market ready
  • RExplore product-market fit for your product or service
  • RUnderstand how to find and keep new clients

About our Host

Anton Ressel is an experienced business development professional, coach, mentor and SME growth specialist. He is the Strategic Head of SME Support at Fetola and plays a pivotal role in the organisation.  

About our Guest Speaker

Yaeesh Moosa is the Head of Marketplace at, South Africa’s leading online retailer. With a foundational background in engineering and industrial process design, Yaeesh has specialized in eCommerce, particularly in marketplace dynamics, for the past 5 years. His focus on developing exceptional seller experiences has been pivotal in enhancing the platform’s user engagement and satisfaction. Yaeesh’s unique blend of technical expertise and digital commerce acumen makes him a valuable contributor to discussions on the evolution of online marketplaces.

About our Guest Speaker

The TEDX speaker and dynamic founder of Masodi Organics, Liz Letsoalo, launched her hair and skincare business from her mother’s kitchen which today has successfully optimised online market access retailing with and through Clicks, PnP, Wellness Warehouse, Faithful to Nature, Africa Rise. Capitalising on her background with three multinational companies, the award-winning alumni of our Tholoana programme devotes her purpose to public service. She will bring valued real-life experience to the conversation.

Top 3 reasons for Entrepreneurs to Attend:

  • RGain insights on how to expand your customer base.
  • RLearn practical tools for navigating challenges.
  • RUnderstand what clients are looking for from new suppliers

Top 3 reasons for Investors to attend:

  • RGain a deeper understanding of the SME journey and pipeline in SA
  • REvaluate investment opportunities: Learn to identify viable businesses
  • RAcquire insights to provide targeted support and guidance to entrepreneurs to drive growth and transformation and diversify supplier base

Top 3 reasons for social impact investors to attend:

  • RInsights on how to develop investable pipeline
  • RConcepts to inform your business development objectives
  • RInterface with fellow changemakers

Top 3 reasons for the entrepreneur to attend:

  • RGain insights on how to strengthen your case for investment
  • RUnderstand where you need to pivot, and where the opportunities are
  • RConnect with like-minded peers.

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