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Key Trends Shaping Small Business in 2024

Fostering a thriving small business sector
This webinar has passed

Key Trends Shaping Small Business in 2024

The small business sector is a critical part of a country’s successful economy, yet in South Africa, small businesses continue to struggle, experiencing high failure rates. Economic downturn, market volatility and political uncertainty just some of the many factors that contribute to these challenges, however it is possible to build resilience and to create the opportunity to thrive by being prepared for what lies ahead.

Join us as we discuss the key trends influencing SMEs globally, with a focus on South Africa’s unique challenges and opportunities. Learn from industry leaders, gain insights, and discover how you can adapt for a positive growth path. 

Ecosystem Webinar

Key Trends Shaping Small Business in 2024

Gain a clear understanding of the trends that are set to impact small business over the course of the coming year. Be part of the conversation to explore the threats and opportunities so that you can build a stronger business model, identify areas where you need to pivot in order to thrive. Together we can create an African future that is more prosperous.

Host Catherine Wijnberg, Fetola CEO, is an expert on the SME sector and what impacts entrepreneurs at the grass roots level as well as what drives scalable impact of the business ecosystem. 

In a year marked by economic uncertainty, geopolitical tensions, and technological advancements, it’s imperative for entrepreneurs and sector leaders alike to equip themselves with the insights and strategies needed to not just survive, but thrive.

About our Host

Catherine Wijnberg is the small business growth guru, and a powerful advocate for change, for entrepreneurs, for South Africa and for the planet. As CEO and Founder of Fetola she is continually seeking new and greener ways to solve unemployment, inequality & poverty. Fetola does this by helping entrepreneurs start and grow successful businesses, making the world a better place by building businesses that last.

In the interactive webinar you will gain

  • RTrends insights that will impact South Africa’s small business sector.
  • RKnowledge of province and industry growth potential.

Top 3 reasons for sector leaders to attend:

  • RAn overview of what is influencing the SME landscape
  • RPractical insights to inform your business development objectives
  • RInterface with fellow changemakers

Top 3 reasons for the entrepreneur to attend:

  • RGain insights on how you can strengthen your business to adapt to uncertainty
  • RUnderstand where you need to pivot, and where the opportunities are
  • RConnect with like-minded peers.

Top 3 reasons for sector leaders to attend:

  • RAn overview of what is influencing the SME landscape
  • RPractical insights to inform your business development objectives
  • RInterface with fellow changemakers

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