It’s women’s month and time to revisit why women are great!
It’s also time to review why women pay more for some things than men. As a woman, a mother and a business owner in 2018 I am shocked to learn that I (and women in general) am a victim of discrimination in the market.
Did you know, for example, that women pay on average 13% more for products than men do?
I must say, I feel like a bit of a fool for having never noticed the higher price on my pink razor, women’s T-shirt and ladies’ deodorant. It’s bad enough to realise that retailers are charging me higher prices than men, but it’s worse to be ignorant of this practice.
I have always believed there should be a level playing field, and that women can do pretty well everything men can do – if they want to, that is. As an entrepreneur and business owner, I can (and do) set my own ceiling of success, as being a woman is coincidental when self-employed. So this “pink tax” has hit me hard. For the first time in my life, I do feel discriminated against just because I am a woman.
So what can we do about it? I don’t fancy wearing men’s underpants, or men’s T-shirts for that matter, and I suppose I could get away with men’s deodorant… but why should I have to do that?
Come on girls – what can we do to level the playing field and drive the prices of women’s products down? Tweet @Fetola1 with your thoughts.
On a lighter note, in this month’s issue of Catalyst we focus on everything that is women and everything that celebrates them. One of the SAB Foundation Tholoana Participants, Lungile Dlangalala, has inspired us all with her dedication to empowering women in a male dominated industry. Chantal de Kock talks about natural hair and why loving your locks is so important, Terence Visagie delves into the psychology of design thinking, and we review a classic book – Women Who Run With the Wolves.