Catherine Wijnberg

Fetola’s CEO, Catherine Wijnberg, is a visionary entrepreneur, respected by many. She did not get to where she is today by taking it easy and waiting for things to happen. She worked hard, lost a great deal, and recovered substantially from a hard to believe setback.

Catherine was featured on an episode of SABC 2’s show Back From Zero which aired last week. In the episode, she talks about growing up, her studies and her life as a businesswoman, including the successful businesses she ran with her husband. She is candid about her business failure and the devastating impact it had on her family’s lives. What is so remarkable about her is that giving up was never an option. She knew she had to fight to survive, not only for her own sake but for the sake of her three young daughters.

Today, Catherine runs Fetola, a successful Enterprise Development company in Cape Town which grows the economy and creates jobs by building businesses that last. She leads the team with inimitable passion. Her message is clear: anything is possible if you put your mind to it and work hard.

This 45-minute episode reveals her feisty courage and her inspirational message.

Watch the full episode here: